The Shade Shop
Brand Identity | Print Collateral | Architectural & Commercial Photography
The Shade Shop is a Charlottesville institution and the nation’s leading retailer for high-end lampshades and lighting. We worked closely with them to elevate their printed materials to better reflect the very high quality of their products, and the outstanding customer service and industry knowledge of their team. The final result was a suite of print collateral featuring elegant gold foil details, bold graphic shapes, and a custom shade of neutral pink created just for them. We also provided photography for use on their website and for PR requests, including interior photos and vignettes of different designer collections.
Chime Studio understood our branding goals from the start and delivered thoughtful, creative solutions that brought a distinctive, elevated look to life. We worked closely with Erin throughout the process, guided by a thorough creative brief and clear, timely, and open communication. The final materials make our brand more visually cohesive, refined, and memorable for our audience.
Nancy Ryan, General Manager, The Shade Shop
